8 Hour Shot Battles 5 Hour Energy!
In a time where Americans will drive the extra mile to save a few pennies on fuel, there is a booming new energy drink category that goes for 20 times more per-oz than Coke – the energy shot.
More and more people are turning away from $3 coffee, in favor of $3 2 ounce shots of solid caffeine – and most of them taste disgusting.
The demand for energy shots is expected to double this year, reaching $700 mil in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – the 5 Hour Energy drink.
Several companies are already following in 5 Hour’s footsteps – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.
8 Hour Energy, though the name is similar, has taken the industry a few steps further. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, 8 Hour Energy contains no calories or carbs, and it tastes great!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top 10 health and fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, 8 Hour Energy’s developer, is confident their product will succeed due simply to its superior ingredients. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.
